Rolex
No name carries more weight across a desk than Rolex. The reference points of the modern collector — the Submariner, the Daytona, the GMT-Master — were written here, and they remain the truest test of a dealer’s eye.
Palazzo trades the full range, new and preowned: tool watches worn hard and honestly, and unworn sets still wearing their stickers. Each is examined against reference before it earns a place on this page.
Buying guides · Submariner · Daytona
Reference guides · Datejust 41 · GMT-Master II Sprite
Explore other brands · Tudor · Breitling · Audemars Piguet
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2 watches
Looking for a specific reference?
Let us help.
Tell us the Rolex reference, dial and year you want, and the desk will come back to you.
Request a watchOwn one?
Sell your Rolex.
Cash offer within 24 hours. Paid within 24 hours of inspection, with free insured pickup.
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On authenticating a Rolex.
A genuine Rolex announces itself in a hundred small ways — and a good fake fails at most of them. We check every one, and we put what we find in writing.
Movement & caseback
We open the case and read the caliber — finishing, engravings, and rotor against the reference. The movement is where most stories fall apart.
Dial, hands & lume
Printing crispness, coronet geometry, lume tone and date magnification under loupe. Service dials are disclosed, never disguised.
Case, bracelet & weight
Lug profile, hallmark stamps, clasp codes and overall heft. Polishing is graded honestly — sharp, light, or refinished.
Papers & provenance
Card, serial cross-reference and service history. The paper trail is documented on your invoice.
Pre-owned Rolex, examined against reference.
A pre-owned Rolex is only as good as the checks behind it. Every piece here is graded surface by surface, and what we find goes in writing. Visit 185 Hudson Street to see one in person.
Are your pre-owned Rolex watches authentic?
Yes. Every Rolex is authenticated in-house: the movement and caseback, the dial, hands and lume under loupe, the case, bracelet and clasp codes, and the card and serial. We also work with an independent watchmaker on movement inspection. It’s all documented on your invoice.
Can you find a specific Rolex for me?
Yes. Stock changes often, and we can source a specific reference on request. Tell us the reference you’re after.
Can I sell or trade my Rolex?
Yes. Send the reference and a few photos for a cash offer, confirmed once we inspect the watch. You’re paid within 24 hours of our inspection. You can also trade it toward another piece. Get your offer →
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